Minggu, 21 September 2014

No Differentiation, No Brand: 5 Questions That Zero in on Your Point of Difference



Launching the next never-seen-before category buster? Brand differentiation is probably not a problem.

But more likely, you're in an industry - business services? plumbing gaskets? - with dozens of competitors all offering pretty much the same thing. Setting yourself apart from the crowd is a huge challenge. But it's the best sort of challenge, because it forces you to drill down to the fundamentals of your business strategy.

To get started, here are 5 key questions that should help you locate your most compelling point of brand differentiation:

1. What can we do that no one else in our industry is doing? Identify the products, skills, capabilities, expertise and knowledge that are yours alone and give you your competitive edge. If you don't have any, it's time to get some cetak kartu nama murah online. Look for service and operational advantages as well as product offerings.

2. What customer problems do we have a unique or superior solution for? Figuring out what the customer's problem is - that's the real key to brand building. Don't assume. Ask, and ask again. And don't restrict yourself to surface-level business issues. Also think about the human motivations and needs of the people you're working with. Your customers' pain points are not always where you expect them to be.

3. What unique ways are there to present or deliver our products and services?Sometimes differentiation can come more in the packaging and delivery than the product itself. Sometimes it's not really your product that matters. It's how your customers experience their interaction with your company in total. Which leads us to...

4. How can we create a customer experience that is like no other? Put yourself in your customers' shoes. What could you do to make them feel great, in a unique or unexpected way? Are there practices or techniques you could borrow (okay, steal) from other industries? Are there current best practices in your own organization that you can push to the next level?

5. How can our brand personality set us apart from the crowd? No, companies aren't people. But a strong brand personality can change everything about how customers relate to your brand - for better or worse. Or you can have a bland, diffuse or absent brand personality, in which case nobody will notice or remember you. Don't make the mistake of confusing your brand's personality with customer personas, or worse, your CEO's personality. Think about the style, tone of voice and attitude of all your personal interactions with customers.

Kamis, 18 September 2014

Don't Get Burned: Advice for First Time Grill Buyers




A woman asking if I had any suggestions for a first-time purchaser of a gas grill recently contacted me online.

Having been in the grill business for well over 10 years-and a long time grill aficionado before that-I can sometimes be guilty of forgetting not everyone standing over a grill experiences the same rush of euphoria I do. In fact, for anyone new to grilling, the sheer amount of options available can cause the uninformed to break out in a cold sweat.

In this article, I offer some thoughts any first-time purchaser of a gas grill should consider before diving in. Remember, a good grill represents a substantial investment-one you'll lose money on if you only use the grill once or twice before shoving it into the corner, never to be touched again.

1. Size. Do you cook for two or for 12? Don't allow yourself to be talked into purchasing the massive grill that can prepare a Thanksgiving feast for your entire extended family when, on a daily basis, your plans are to grill a meal for you with leftovers for the dog. On the flip side, if you know you love to entertain, pick a grill that can handle the load.

2. Space. How much of your porch/patio/deck/backyard space do you want to dedicate to a grill? This may not be an issue for some, but those of us with smaller spaces need to carefully consider where and how the grill will live that won't have us constantly cursing its intrusive presence.

3. Budget. Gas grills have a price range from $100 to $5,000+. If you're expecting your grill to last beyond five years, you'll need to start shopping in the $800 range, at a minimum. How pricey you choose to go depends on how many bells and whistles you want. For a first-time buyer, I would advise against going in gangbusters and paying for a top-of-the-line fully-decked-out grill. Why spend $8000 on something you haven't yet proved you'll use? Reputable grills with plenty of extras such as infrared technology kambing guling, stainless steel construction and side burners can be found in the $1000 to $2000 range.

4. Features. In gas grills, the cooking system is KING. Don't get distracted by "cute" features like lighted knobs, talking electronics, etc. A simple rule of thumb is that if a feature doesn't improve the quality of the food, you don't need it.

5. Power. More BTUs does not equal more power. A BTU measures fuel consumption of the burners, not power, so more BTUs isn't necessarily better. If a salesperson insists on comparing grills by BTUs, walk away.

6. Where to buy. Here you have two options: self-service or seeking the help of an expert. If you like to do your own research, you may be comfortable buying from a big box store or home center. Just know that the people "helping" you there may have limited knowledge of the market. If you prefer personal attention and would like a trusted expert to help with your selection (as well as be there after the purchase for questions and support) go the dealer route.

For any first-time grill buyer-or really for anyone buying a grill-my best advice is to take the time to think about how a grill will fit into your life. Then do your research, talk to dealers and soon (I hope!) you will be the proud owner of a grill that will bring you years of grilling pleasure.

Senin, 15 September 2014

How To Purchase Men's Chronograph Watch

How To Purchase Men's Chronograph Watch


Because of the fact that men have very limited options to accessorize themselves than women and they also shop for accessories less often, it is just reasonable for them to spend a bigger amount, whenever they find an accessory that they would like. One of the most expensive and very noticeable accessories that men have is men's chronograph watch. A chronograph watch is a type of luxury watch that has both stopwatch and timekeeping functions.

Men's chronograph watch come in different types and designs. There are those that are digital and there are also analog-digital chronographs. Other than the fact that it is a multifunctional watch which is why it is a bit expensive, men's chronograph watch is also made of finely cut and made materials like stainless steel, gold and titanium.

Men's chronograph watch is like an ornament that makes a guy look hot and sexier. Depending on its design jual jam tangan fortuner, it adds up to the masculine look of a man. Whether you are purchasing one for yourself or as a gift to another, it is recommended to choose well the chronograph watch that you are going to purchase.

Men's chronograph watch is available is several different colors and among the top selling ones is silver. Although it is very good to be very keen on how it looks, it would be best if you are going to choose the watch that would best give value to your money.

A good quality men's chronograph watch could cost around $1, 000 or even a lot higher. But you could get some at around 20% to 30% cheaper when they are on sale. Most good quality watches are those that are made of stainless steel. Make sure that it is made of pure and genuine steel so that it does not get damaged easily. Alternating brushed and mirror finishing would look very nice and screws to link each clasp would make it a lot more durable. A sapphire crystal glass would also look good with men's chronograph watch.

When it comes to its functionality, make sure that the watch have accurately whether they are used as a stopwatch or for timekeeping. At first look, men's chronograph may look perfectly functional for you because you are most probably deceived by its luxurious and stylish design. You are not able to fully check its functionality until after wearing it for a few times. Because of this, make sure that when you purchase one, you also get a warranty with it. If anything goes wrong, you can have the people from where you purchased it fix or replace it totally free of any charges.

People who usually use men's chronograph watches are those who are into sports and other similar activities because they use it more often as a stopwatch. If you are that type of person, it is about time that you pamper yourself with an accessory that would definitely give value to your money. If you know anyone special who may need one, this is also a perfect gift idea that anyone would definitely appreciate.

Sabtu, 13 September 2014

Applications of SMS That Ease Life




Short messaging service or SMS as most of us know it, is a revolutionary invention that has changed the way in which we can stay connected or communicate with people. However, the usage of SMS is not restricted to enhancing connectivity. In fact, SMS has been useful across a diverse category of communications and believe it or not, the SMS facility has simplified life in many ways. From getting updates to forwarding urgent information, you can do all of it in a matter of few minutes thanks to the SMS feature available on our mobile phones.

Here is a brief preview of how SMS has helped us simplify life to a great extent.

All bill notifications are instant!

There was a time when people ended up missing the last dates and paying hefty fines. However, with the coming of SMS or short messaging services, this situation has improved in a major way. From the telephone bill to the electricity bill as well as the amount due on your credit card, every notification arrives on your mobile phone as an SMS ensuring that you don't miss out on the deadlines grosir aksesoris handphone. Amazing, isn't it?

Get urgent reminders

These days we receive reminders on our mobile telling us about health check-ups, path lab tests and a lot more through the SMS. For people who find it difficult to remember such details, SMS's are a boon. The reminders are auto scheduled and allow the service providers to update their customers on regular basis.

SMS alerts from banks

Even banking institutions alert their customers about transactions and account status through SMS. Here again, the SMS is auto scheduled and allows the banks to send regular updates to the customers also making it easier for account holders to keep track of their transactions.

Emergency alerts

Yet another interesting use of the SMS, this facility allows the organization to inform its customers about any type of change in the existing schedule so that they are not inconvenienced. A good example of this usage is seen in colleges and universities where administration notifies its students about changes in the lecture, exams, availability of notes, etc. through SMS.

Keeps you updated about the on-going marketing offers

With an increasing number of brands relying on SMS marketing, it becomes easier for you to keep track about the on-going offers, promotions, etc. in your neighborhood. The information helps you in planning your monthly shopping in a more effective manner, doesn't it?

Kamis, 11 September 2014

Why Airplane T-Shirts Make For Great Gift Items




You probably have a friend or a loved one who's into airplanes. Maybe he also nagged you into buying him an airplane t-shirt. But you don't get it. Why the very specific request? Why can't you just pick up any type of t-shirt? Besides, these specialty t-shirts take some work to find.

In this article, we're going to share with you some of the reasons why airplane t-shirts make for great gift items. That way, you will no longer be confused on what the buzz on airplane t-shirts is all about. You might even want to buy one for yourself after you read this article.

Anyway, here are some of the reasons why:

1. They never go out of style. Many of the flashy t-shirts today will look terribly un-cool in a year or two grosir kaos distro murah berkualitas. But that's not the case when you're talking about airplane t-shirts. We mentioned earlier that these shirts are specialty shirts, and as such, the designs have a timeless quality in them. That's particularly the case when you have a t-shirt with a classic airplane design on it, such as the Spirit of St. Louis. Anyone who is into airplanes will still appreciate that shirt decades from now, granted, of course, that you take good care of it.

2. They appeal to all ages. Anybody who's into airplanes will definitely love an airplane t-shirt no matter his age. So, if you're looking for a gift that's not only timeless but will also appeal to a kid or an adult who's into airplanes, then, you won't get wrong in buying him an airplane t-shirt.

3. They are unique. Your loved one is probably tired of wearing something off the rack of a regular store, that's why he's asking you to buy him an airplane t-shirt. That's a fair excuse, of course. After all, many airplane t-shirt designs are as unique as the people who wear them. Really good designs of airplane t-shirts are only made on a limited run so, that only true aviation enthusiasts will be able to get their hands on these shirts.

Making Sure the Airplane T-Shirt Remains Timeless

We mentioned earlier that you can only be sure that your airplane t-shirt will remain timeless if you take good care of it. So, how do you do it? Here are some tips:

- Keep it from being stained. Doing this part is almost close to impossible, especially when the person who uses the shirt uses it often. The more often the shirt's used the more chances of it getting stained. So, it can help to ask the person to be mindful of his shirt while he's wearing it.
- Acting on stains quickly. What do you do when the t-shirt gets stained? Clean it as soon as possible! It doesn't necessarily mean that you have to apply detergent on it. There are cleaning options that don't require such, including talcum powder and oxygen bleach.